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Mission & Vision Statement Worksheet
List of Services
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Part 1. Understanding the BasicsList Item 1
- Mission Statement: A concise declaration of your business's core purpose. It answers the questions: What do we do? Whom do we serve? How do we serve them?
- Vision Statement: A future-oriented declaration of where you want your business to go. It answers the question: Where do we aim to be?
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Part 2. Crafting Your Mission StatementList Item 2
1. Your Business's Purpose:
- What is the primary purpose of your business?
- Who are your primary customers?
- What core needs of your customers do you fulfill?
2. Your Unique Approach:
- How does your business approach differ from competitors?
- What unique solutions or services do you offer?
3. Impact & Value:
- What positive impact does your business have on your customers or community?
- What values are important to your business?
4. Mission Statement Draft:
- Based on the above, write a draft of your mission statement.
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Part 3. Crafting Your Vision StatementList Item 3
1. Future Goals:
- What are the long-term goals of your business?
- Where do you see your business in 5, 10, 20 years?
2. Innovation & Growth:
- How do you envision the evolution of your products/services?
- In what ways do you plan to innovate or lead your industry?
3. Cultural & Social Impact:
- What cultural or social goals does your business aspire to achieve?
- How do you want your business to be perceived by society in the future?
4. Vision Statement Draft:
- Based on the above, write a draft of your vision statement.
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Part 4: Refinement & FinalizationList Item 4
1. Feedback Gathering:
- Share your drafts with team members, stakeholders, or mentors.
- Gather feedback and note suggestions for improvement.
2. Finalizing Statements:
- Refine your statements based on feedback.
- Ensure they are clear, concise, and reflect your business's aspirations.
3. Implementation:
- Communicate your mission and vision statements to your entire organization.
- Integrate them into your business strategies, culture, and daily operations.
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Part 5: Review & Adaptation
- Regular Review: Annually review your mission and vision statements to ensure they still align with your business's path and goals.
- Adaptation: Be prepared to update your statements as your business grows and market conditions evolve.
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These statements serve as the guiding stars for a business, offering direction, purpose, and a framework for strategic planning.
As small business owners, you're well aware that the world of entrepreneurship is often a rollercoaster ride. But the twists and turns of 2024 promise to be particularly challenging, with the looming possibility of both an oncoming recession and the dark clouds of a potential global conflict. In the face of such uncertainty, it's essential to be prepared and chart a course that balances faith, level-headedness with smart decision-making. Here's an in-depth guide to help you navigate these treacherous waters: 1. Resist Temptation to Make Rash Decisions: Stay Smart and Level-Headed Picture yourself as the captain of a ship navigating through a turbulent sea. In a storm, it's easy to make snap decisions, often driven by fear and anxiety. However, like a skilled captain, your best course of action is to stay calm and composed. Impulsive decisions can lead your business into uncharted and risky waters. Instead, take a deep breath, analyze the situation, and consult with trusted advisors.
By default, businesses are considered sole proprietorships, operating under the owner's name.